According to Trivago’s tHpi latest report, hotel prices in Europe went up 8% compared to 2010. After a hard 2010, when the hotel industry worldwide experienced decreases in hotel prices by 2% compared to 2009, the increased average daily rate (ADR) was reported in Europe’s main destinations at different paces.
Hotels in Geneva registered a 31% increase, which is the highest increase in Europe, followed by Milan and Dusseldorf (up 24%).
London’s ADR registered a 18% increase – also in virtue of the Royal Wedding – while in Paris, along with Amsterdam, a 13% increase has been reported.
In the mean time, HotelNews Now released a report carried out by the STR Global saying that in 2011, in the U.S., the three main indicators regarding the hotel industry performed quite well compared to 2010:
• Occupancy increased by 4.4% to 60.1%
• ADR was up 3.7% to US$101.64
• RevPAR (revenue per available room) increased by 8.2% to US$61.06
Data regarding the first few weeks of 2012 are showing increases in the three main indicators above.
Some experts are quite optimist for what it’s going to happen in the hotel industry in 2012 while others are quite more realistic.
In fact, if 2012 will for sure sees rate fluctuations and high RevPAR on a side, in the other side many experts claim that there will be a interfering wall called commercial mortgage-backed security which, along with other types of debt maturities, could spoil the party.
